Here, I continue on honing my designing skills, beyond my last job, largely within the healthcare market. I’ve also had the opportunity to delve into a market that was at once completely foreign material: motorsports.
Over the years I (like most designers) have developed my preferred aesthetic or “style” with my work; but through designing for motorsports, a market in which is almost the complete opposite of “my style,” I learned some valuable lessons on what it really means to design. That is, how to research thoroughly and how to ask the right questions. I learned how to get comfortable with new interfaces and aesthetics and how to use the fundamental principles of design and web interaction in order to make a great user experience.
Flashpoint Medica is a pharmaceutical advertising agency based in New York City. Here, I got some great medium-sized ad agency experience. I was able to design for both patients and health providers through various experiences like convention kiosks and physician and patient web portals. The new business pitches were a constant endeavor– to create a presentation that competes against other top Pharma ad agencies in NYC, is both challenging and exciting, to say the least.